One of the hallmarks of the coming age of augmented reality is that technology is starting to find a home in business categories that are less obvious when compared to regular AR enterprise use cases.
The latest example comes from Qualcomm and Accenture, who have collaborated on a solution that uses AR and VR to modernize the rough and tumultuous world of event planning.
The program is called XR Event Planner and it allows event planners to use Nreal Light smartglass (powered by Qualcomm's Snapdragon processor) and mobile devices to visualize event spaces with realistic lighting effects and fabric structures to design room layouts in AR.
The solution borrows some techniques that are pioneering AR apps for interior designers.
Using the mobile app as an orchestrator, the system also enables location and remotely teams that collaborate on event design in real time. Using the Snapdragon-powered standalone HTC Vive Focus Plus VR headset, event planners can also give clients a virtual tour of the event space.
"The Accenture XR practice is constantly exploring ways to reformulate how people and organizations interact with the world around them through the latest in-depth technologies," Raffaella Camera, global head of innovation and marketing strategy for Accenture Extended Reality, said in a statement. XR Event Planner is a prime example of this principle in action, with the potential to fundamentally change the way the event planning industry works. "
Through its overwhelming design and remote collaboration features, XR Event Planner can potentially help event planners reduce costs and time traveling to search for event space, resulting in faster sales and reduced With the event planning industry generating $ 330 billion in revenue in the US alone, Accenture also has a large market to sell on the concept.
"Collaboration with Accenture and Qualcomm Technologies on X R The event planner pilot has demonstrated the power of augmented and virtual reality technologies in hotels," said Jeff Edwards, senior vice president of global hotel and owner solutions on InterContinental Hotels Group, which ran a pilot program for the solution. "This tool equips hotels, such as InterContinental Los Angeles Downtown, to close event sales even faster and increase productivity, while helping customers experience event space without having to travel, on a new, dynamic way that brings the event to life during the planning process. "
Currently one of the leading destinations for mobile processors, augmented reality hardware is the next frontier for Qualcomm , especially its XR1 and XR2 chipset. Therefore, the company benefits from convincing various industries to operate the envelope with AR technology, such as the AR shopping certificate for concepts it developed with Mastercard for the now-completed ODG smart glasses.
" We believe XR has the potential to revolutionize the company and we are proud to partner with Accenture and the InterContinental Hotels Group to bring the benefits of immersive computing to the event planning industry by leveraging the power of our Qualcomm Snapdragon platform, "said Brian Vogelsang, Senior Director of Product Management at Qualcomm.
Based on the latest step, it seems as if Nreal Light has become Qualcomm's go-to unit for shooting mid-tier AR for corporate customers. Qualcomm previously dropped Nreal Light for a prototype company app built in collaboration with Deutsche Telekom. The pair has also teamed up with 6D.ai to provide AR cloud features for apps.
In addition to its relationship with Qualcomm, Nreal has brokered some partnerships with LG Uplus in South Korea and China Unicom prior to the launch of its consumer edition of Nreal Light later this year.
Despite Neal's mainstream entertainment training, this new tool is at least an indicator that the company may find that it is a cozier lifestyle that settles in the corporate realm, just as Microsoft has done.