This week, at its developer conference, Samsung removed a new Wacom utility that grants S-Pen with AR powers, as well as its own input to the AR Cloud market, called Project Whare.
But while Samsung just started floating its AR cloud to developers, Niantic's version of the AR Cloud, the Niantic Real World platform, is already out, because the first app built on the Ingress Prime platform was launched this week.  In the meantime, Domino's Pizza has served the latest AR experience aimed at attracting customers, while ABC News debuted its broadcast AR experience to increase viewing.
Samsung is launching its AR game with AR Cloud & AR Ink Platforms
With barely a blast of enhanced reality during the first day of its developer conference, Samsung was turning on day two with the introduction of its version of AR cloud and a partnership with Wacom that make Samsung's S-Pen a reinforced reality wand.
During the Spotlight session on Thursday, Wacom's President and CEO Nobutaka Ide took the scene to show Wacom Ink Layer Language, or WILL 3.0. SDK provides apps "semantic understanding" and deep view through the mobile device's camera view, which allows users not only to drag the real world but also insert 3D content based on the app's interpretation of the environment.
Same day, participants also received a first preview of the ProjectWare AR Cloud platform from Samsung Next emerging technologies incubator. Project Whare offers many of the AR cloud features that platforms like Niantic Real World Platform and 6D.ai bring to the table while adding, but Samsung's platform also adds a rather unique ability.
Continue reading to learn more about these new platforms and the AR capabilities they present to developers and publishers …
] REALITY BITES: According to a report by TechCrunch Facebook has regulated the organizational structure of Oculus. The company, which focuses on AR in addition to VR, moves from a structure based on product groups to a focus on technology competence. Historically, managers rarely reorganize if they are satisfied with how things are going, so expect more changes over the next few months.
Ingress developed the godfather of site-based AR games by Pokémon GO creator Niantic Labs, getting a new lease through Ingress Prime, a reboot of the game based on the Niantic Real World Platform.
After retarding reboot since last year, Niantic launched the new game on Monday, App Store and Google Play. The proposal remains the same – "hack" portals in real-world places to claim territory for your chosen fraction – but the game gets some improvements to the user interface.  Read more about the app and what Niantic Real World Platform actually contributes to the experience …
REALITY BITES: Emerging from Netflix latest Hack Day is an eye tracking device built with ARKit and enabled by the TrueDepth camera in the iPhone X series. While these rarely rarely make production, there is actually an app called Hawkeye Access browser that uses the same approach. The developer Matt Moss originally presented the concept in June.
Domino's Australian Tops The Mobile App with AR
If you're hungry for pizza and order from Dominos in Australia, you can now see what your pie will look like before you place your order.
Available through the App Store and Google Play, the updated Domino's Mobile App New Pizza Chef, an entertaining tool that allows customers to build a virtual version of their pizza and their chosen topping.
Continue reading to learn more about the experience and how AR marketing can help Domino to stand out in the competitive world of fast food …
ABC News Votes for AR to Improve Its Electromagnetic Deck  Valdagen is like the Super Bowl for network and cable TV news, so ABC News breaks out the big guns with a new enhanced reality experience to win over eyes balls by viewers.
With all 435 seats in the House of Representatives, 35 seats in Senate and 36 Governor Offices in Contest, ABC News created a new expanded reality news set so that visual data viewers long for the election day.
Read on to read more about AR experience and how technology will quickly become a favorite for news broadcasts …