While the increase in reality made more of a cameo appearance during Samsung's official revealing of the Galaxy S10 series on Wednesday, it is the company's move to 5G connectivity that has major implications for AR.
After the 2018 edition of the Samsung Utackad cast reinforced reality as a major player, this year's event, playing on stage in San Francisco, hardware was headliner. The company introduced a new crop of Galaxy wearables, the new Galaxy Fold folding handset and the latest in the Galaxy S series of smartphones, incorporating the company's first 5G handset, the Galaxy S10 5G.
"Since its launch ten years ago, the Galaxy S series has stood for premium innovation, which gives consumers an incredible experience, and the ability to find the device that suits them, "says DJ Koh, President and CEO of IT Electronics and the IT division of Samsung Electronics, in a statement. "The Galaxy S10 builds on the amazing heritage and delivers breakthrough screen, camera and performance innovations. With four premium devices, each built for a unique consumer in mind, Samsung uses a decade of industry leaders to launch a new era of smartphone technology. "
Having become poetic about the opportunities offered by 5G networks to consumers (including the mention of increased reality), Samsung announced its 5G carrier partners, with Verizon, Sprint, T-Mobile and Vodaphone rounded the route.
In addition to 5G network, Samsung made a push forward in its sensor game , with the addition of a 3D deep-sensing camera to the Galaxy S10 5G that can capture 3D images and measure real-world locations.
"Because network speeds are faster, we can use our phones to do things we can imagine today. To drive these experiences, we equipped the S10 5G with a state-of-the-art camera system that includes a powerful new 3D sensing deep camera," Drew says. Blackard, senior manager, product marketing and portfolio strategy for Samsung Electronics America during the presentation.
"To begin with, you can take even more amazing pictures and videos. For example, you can add things as background sharpening to your videos in real time. It maps and measures the world around you in incredible detail and accuracy. And for increased reality With a faster network speed and 3D room mapping, you can interact with the world around you in real time and it will feel more real. "
It was in the event of diminishing moments that Samsung made its AR pitch for 5G with a sizzle rule of AR concept presented by the company earlier this month. 19659002] Reminds of AT & T's Prophetic Advertising Campaign from 1993, Samsung sees innovations as interactive transparent displays that entertain children, smart mirrors that allow clothing designers to create new hand-held clothing and massively multiplayer AR games like AR cloud platforms, such as Samsung's own Whare project. , promise.
The S10 series also provides improvements to AR Emojis, including the ability to track eyes, tongues, arms, legs and body. The latest iteration to AR Emojis offers more customization, stickers (including those users can create for themselves), backgrounds, expressions, hairstyles, clothing, accessories and more. Finally, Samsung adds a masking mode to AR Emojis, enabling users to move photos by swapping faces with emoji.
But it is the hidden hand of 5G that represents the most important milestone for the AR that Samsung introduced today. The leap forward in network speeds and greatly reduced latency makes it possible to make more complex 3D content, relieve heavier processing through cloud computing, enable multiplayer experiences, and expose persistent content instantly. Although it takes some time for 5G-compatible phones to start measuring the market, Samsung has opened the gates.