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Home / Tips and Tricks / Scooter DSW Unintentionally Mimic "Black Mirror" With Augmented Reality Black Friday Ad «Mobile AR News :: Next Reality

Scooter DSW Unintentionally Mimic "Black Mirror" With Augmented Reality Black Friday Ad «Mobile AR News :: Next Reality



If you are looking to buy shoes from DSW on Black Friday, you can save extra 20% – but only if you smile more.

A reinforced mobile web campaign for reality created for the PadSquad retailer asks customers to smile for the camera. According to a PadSquad spokesman, unlike traditional banner ads, the DSW ad will appear in-line around the site's content. As you browse the content, users can engage in the ad or continue browsing.

Those interacting with the ad will see a camera view at the front of the ad (when camera status is accepted on a user's iOS or Android device). The ad then uses the smartphone's camera to measure the user's response through the app's "surveyor". Users who fill their gauge receive a 20% discount coupon for online purchases, which can be applied to Black Friday and Cyber ​​Monday sales.

Photos of Tommy Palladino / Next Reality

A system that rewards users to laugh. Why does that make it known? Oh yes … Black Mirror !

During the season three episodes of the series called "Nosedive", the character Lacey, played by Bryce Dallas Howard, is obsessed with her grades in a social media-style smartphone app that allows users to rate others based on their shared content and interactions.

The fictional app also includes several enhanced reality features, as it can identify people with face recognition and show the overall assessment and social profile of others placed on the user's field of view. The Face Detection feature also shows the person's social grade when smiling in front of a camera-enabled mirror.