Don't look now, but stock photo mega-site Shutterstock can have the most comprehensive library of enhanced reality content available.
The company has recently added "View in Room" – enhanced reality tool to its iOS app, enabling Users to preview about 250 million images on vertical surfaces via the ARKit.
When viewing a photo, users can choose "View in the room "button to enter the usual discovery process. When the app gets its stock, users can place the image in their physical environment and resize. Users can continue to purchase a license for the photo once satisfied with how it looks in their space.
"This is yet another excellent project that has evolved from the initial iteration of our annual employee Hackathon, Hack to the Future. Put this hack into production because of its potential to have an immediate customer impact," says Erin Essex, senior product designer on Shutterstock, in a blog post.
But you might ask yourself why would I need to see a 2D photo in real life? The feature reflects the company's growing role in the interior design.
"Shutterstock customers are increasingly using the collection in the form of in-house, in-store or in-office artwork, for retail or restaurant interior. Now, rather than imagining how a new image looks to hang on your wall, you can move your imagination one step closer to reality by simply using the app to look almost in a room before licensing, Essex says.
Preview of products in increased reality is probably the most common implemented the use case among companies that have adopted the technology for consumer-oriented purposes. Customers can see furniture from Ikea, electronics and toys from Amazon, luxury cars from BMW and household appliances from among others.
With the addition of vertical surface detection in ARKit and ARCore last year, companies offering products that hang on walls can come in the game as well.