Nike and Snapchat, who have already ruled triumphantly with their viral augmented reality ad with Lebron James, are doing another basketball legend on the NBA All-Star Weekend
This year's League Annual Tailored Event Web site, which takes place on Saturday And Sunday, Charlotte, North Carolina, is the current home of Charlotte Hornet's owner and perhaps the greatest basketball player of all time, Michael Jordan.
As such, this weekend presents the ideal setting to promote Nike's Jordan Brand via Snapchat.
But only another AR lens that is accessed via a Snapcode will not do for this event. Instead, Snapchat is hosting a Lens Studio workshop at The Mint Museum Uptown for members of the NikePlus loyalty program.
Three of Snapcat's official Lens Creators, Alie Jackson, Ben Knutson and Shaun Lakey, will steer the participants through the desktop development tool as they create their own lenses with Jordan Brand assets. The newly-reminded AR artists will join their own Snapcode to share their work with their friends and supporters.
If you do not happen to be in Charlotte this weekend, or if you are and decide not to join the NikePlus clan, you can still try the lenses created by the event's Lens Studio Trainer Use Snapcodes (above) via the Snapchat app. (I like Jackson's best, especially for rear camera content.)
By giving the NikePlus members the chance to engage in their own creativity, the experience ties in nicely with Nike's "Own the Game" campaign that the company is operating for Jordan Fire on All-Star Weekend.
In addition, the workshop will act as a demonstration of how easy it is to create AR experiences with Lens Studio, as there is no computer programming experience required to start using the tool.
If with a little coaching AR-neophytes can come from The Mint Museum Uptown with their own AR creation, then this little event can result in an empowerment experience that participants will pass on to many others.