Lebron James, or King James for his royal subjects, extends the reach of his kingdom beyond basketball and into increased reality.
The NBA superstar, in his role as Nike pitchman, is the center of a new Snapchat AR commercial at the House of Hoops by Foot Locker Store at the Hollywood & Highland Center in Los Angeles.
James shared a video of The AR experience via Twitter giving more than 1.25 million views through its tweet, according to a Snap spokesman.
Foot Locker customers in Los Angeles can activate the experience through Snapchat by scanning the Snapcode, providing a digital doppler from King James to the camera's view. From there, the player seems to blast off the ad and pounce on a virtual basketball goal. You can try it yourself by scanning the Snapcode (below) and then pointing to the camera on the Lebron James illustration (also below).
Digital agency Fishermen Labs developed the experience together with Snap with Snapchat's cursor-based technology that is available through the Lens Studio platform.
Augmented reality has already become a popular technology for the NBA and its team. The NBA AR app was among the first ARKit apps to hit the App Store, and the league has added more features to the app and sent it to Android via the ARCore toolkit. In addition, the Dallas Mavericks, Los Angeles Clippers and Sacramento Kings have practiced their own AR experience.
In fact, the former NBA star and the ever-present pitchman Shaquille O & # 39 Neal has emerged as actually reinforcing the real-life godfather of basketball, helping NBA and Magic Leap to introduce the NBA app for Magic Leap One and immerse themselves in an on-air AR animation through its role as speaking manager of TNT's NBA coverage . So watch out, Shaq, because King James is a challenge to your AR throne.
In addition, Snap has found a new niche in its Snapchat branded reality services by merging traditional and digital advertising tactics into an immersive experience. The company recently demonstrated how brands could leverage the AR signage approach (less than three miles away from the Foot Locker store with James) to promote a Snap Original entertaining entertainer series Bhad Bhabie.
Now that Snap has succeeded in stopping the bleeding of users leaving Snapchat, according to the company's latest quarterly financial performance, the brands can find renewed confidence that they can spend their advertising money on Snapchat and take advantage of their wide range of mobile enhanced reality experiences.