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Home / Tips and Tricks / Snapchat turns the sunset band Billboard to AR Video Ad, releases the Lens Challenge to promote music projects

Snapchat turns the sunset band Billboard to AR Video Ad, releases the Lens Challenge to promote music projects



Today I was old when I first heard about Bhad Bhabie, but I was told that she is apparently a rapper with a rag to wealth.

So obviously she should get her own reality show. And Snap pulls out the big guns to promote her Snap Original show, Download Bhabie, with an AR-enabled sign on the prominent Sunset Strip along with the debut of a Bhad Bhabie single through an AR Lens Challenge.

On Friday, the company unveiled a trailer for the series and a 8544 Sunset Strip sign, an area that has become the most expensive for signage buying outside the New York Times … more


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