In a move to stir up even more speculation about Snap Inc.'s future, the company's vice president, Nick Bell, leaves the company after five years.
He's just the latest departure from the fast-paced team of veteran executives at Snap. Bell was deeply involved in the breakthrough of the company's relocations from the sole messaging program and to a destination media platform.
"We are so grateful to Nick and everything he has built on Snap," Snap Founders and CEO Evan Spiegel said in a statement to CNBC. "It has been an incredible journey that began with our vision of what the content could be like on the mobile. "
A few years ago, Snapchat was widely regarded as the next boundary for traditional media brands to expand its reach and capture voluntary attention from millennia and younger users, with some media organizations dedicated to the entire team to the task of creating Snapchat-only content
For some, Snapchat's Discover feature as a potential alternative to the stiff is limited to Facebook (the company that tried to acquire Snapchat years ago for $ 3 billion) in the process of drawing and retaining eyeballs.
Unfortunately, the app's ephemerality may have worked to build a massive base of message users, but the dynamics have not completely translated into storar tutorials for media companies. It turns out that Snapchat's walled horticulture that actually drives its message success (shock!) Limits the virality of often brilliantly produced content – it usually goes undamaged and invisible to other social media.
Yet, the company has not diminished its initial content ambitions. Earlier this year, Snap Yellow launched a smaller media launch incubator that provides offices at the company's headquarters in Venice, California and $ 150,000 in funding per start. (For Snaps credit, focusing on mobile, with high emphasis on AR and interactive approaches, the program does not require startups to be solely focused on Snapchat as platform.)
Currently, Snapchat still has original content offers from similar to The Daily Mail Vice Cheddar, Wired Complex Cosmopolitan Esquire The Washington Post Seventeen and others. Overall, Snapchat publisher paid $ 100 million in advertising revenue in 2017, which explains Discover's survival despite the declining number of common users on the platform.
"I have let Evan know that I leave Snap to take some time to upload before deciding on my next adventure," Bell said in a note to his colleagues who failed to explain the reasoning behind his sudden departure. "Even though I announce this news today, I will switch from the role between now and the end of the year. I'm so proud of everything we've achieved together on Snap and most proud of the team I leave after continuing to perform the vision."  Bell was also involved in the company's new efforts to develop original programming, which married traditional film content with enhanced reality. New arrival Jared Grusd, Snap Chief Strategy Officer, is responsible for taking over some of Bell's missions with other managers.
"Today, more people are watching Snap than ever before, and we could not be more excited about the momentum we see with Snap Originals," said Spiegel. "We will miss Nick, and we wish him all the best."
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