Landing pages are tailored for ads; they are simple, targeted to the ad and remove all the clutter that is usually found on websites. Here are some great plugins to help you build yours on WordPress.
What is a landing page and why do I need one?
A landing page is the first thing users see when they click on one of your ads. Instead of taking the user directly to the website, which is often cluttered with links and information, you can significantly increase your conversion rate by showing them a streamlined page tailored to the ad they clicked on. If you sent users directly to the website, they may be confused, which can lead to more bounces.
The landing page acts as a logical extension of the ad; it should match the language used in the ad and serve as the next step in the conversion funnel. If you run multiple ad campaigns for different things, you want multiple landing pages.
For example, take a look at Shopify̵7;s website. It’s full of tools, with a menu bar listing all the pages, a button to log in to your account, and some marketing materials that let people know there’s a free trial available.
But their landing page looks very different. They have gotten rid of the menus, login button and all the clutter and are focused directly on getting the user to put their email address in the box and press the button.
There are no distractions on this page, and there is no way to leave it without going back or clicking “Start Free Trial.” This works very well as a landing page; it’s easy and gets the job done. As a rule of thumb, any page that cuts off the clutter on the main page and focuses on the prompt (in this case the email address box) will provide a good landing page.
Elementor is a built-in landing page plugin, which means it integrates directly with WordPress and does not serve content from anywhere else. Elementor’s core mode and drop editor are free and open source. They provide additional templates and widgets if you want to buy them, but if you do not want to pay for anything, you can still use Elementor to put together a great landing page without coding skills.
If you want to dive into the details of your website, Elementor is open source and the HTML and CSS code generated is easily visible and expandable. You can create custom widgets, themes and PHP hooks on top of what already exists.
The paid version starts at $ 49 per year and gives you access to 300+ paid templates and 50+ paid widgets, including WooCommerce. It limits you to a landing page even at the $ 49 level, but it’s to keep prices down for small businesses that probably do not need more than that.
OptimizePress is a plugin that is more focused on the analysis and marketing side. In addition to helping you create landing pages, it can also create sales pages and member portals. A / B testing is also available, and the built-in templates have already been tested and optimized to have high conversion rates, ready for you to modify.
OptimizePress costs $ 97, but it’s a one-time fee, and it does not expire after one year. One thing to note is that A / B testing is not included in the cheapest plan – you have to pay $ 197 for it, which also allows you to use OptimizePress on 10 websites.
Leadpages is an external service that has integrations with WordPress, so it is not a built-in plugin like Elementor, but it will still work well with your website. You create the landing pages with Leadpages and then use WordPress to host them.
Leadpages has integrations with Facebook Ads, so you can easily target your landing pages to your marketing materials. Their basic plan comes in at $ 25 a month, and it has a drag-and-drop editor along with 160 landing page templates. The Pro version costs $ 48 per month and lets you run A / B tests and make sales from your landing page.
Instapage is an external service focusing on A / B testing and conversion optimization. If you specifically want a plugin with good A / B test support, Instapage is the best for WordPress.
Instapage has many features, including a full-page builder with templates, A / B testing, analysis and heat maps that can show you where users are clicking around on your pages. It also has real-time editing with multiple people and access to a large library of stock photos.
But it’s the most expensive plugin on this list, coming in at $ 99 a month on an annual subscription. They also offer business rates for those who need extra features.