What does it look like an expanded reality? I'm not talking about the things you see in concept videos and science fiction movies. No. What does it look like really ?
If you ask someone working in the AR room today, AR's future is wherever the immediately realizable profit is. For most, it means business AR. And they are right. But it's just a temporary state.
In March, the XR Association – which counts Google, Facebook, Samsung and Sony Interactive Entertainment as members – collaborated with the international law firm Perkins Coie, a main group representing customers in AR and VR space, and in blockchain, Internet-e trade and interactive entertainment (customers have included Microsoft, Intel, Amazon, Magic Leap, T-Mobile, Apple, Lucasfilm, LG, Dell, HTC, Lockheed Martin, and many others). Together, the organizations released a survey that dropped the thoughts of 200 starting founders and executives for their thoughts on in-depth technology.
The majority of respondents to that survey (54%) believe that the leading investment goal of in-depth technology will be entertainment ̵
Although the survey mixed AR and VR to represent "in-depth technology" as a whole (which probably distorts the results against game-heavy VR), the trend lines become clearer. Enterprise is where the best AR hardware and software execution and development happens "today", but over time, AR is for the masses.
The platform of the technology professors in question questioned revealed additional indicators pointing to a common future. The leading platform survey respondents are evolving to ARCore (34%), Android's mobile AR development environment that only works (currently) on smartphones.
Runner-up is Apple's ARKit (20%), which means that the two leading platforms for mobile devices already account for more than 50% of the AR development focus of leading AR companies.
How does the business-centered HoloLens go? Only 16% is called Microsoft's device as a development target. However, most of these people have probably not been able to try HoloLens 2, which is a huge step forward for AR in general. As for Magic Leap, only 6% tagged the device as a development target.
When asked what the biggest obstacles to generally assuming AR are, the investigated named user experience (hardware, technical problems) and content offerings are the two leading obstacles.
While VR currently gets much of the in-depth computer brake through film franchise, an incredibly active hardware and software solution environment, and a growing VR gaming community, a lot of 70% of the survey believes that AR will exceed VR in revenues within the next five years.
And while VR currently gets much of the in-depth computer brake through film franchise, an incredibly active hardware and software solution environment and a growing VR gaming community, a lot of 70% of the survey responded believing that AR will outperform VR in revenue within the next five years.
All of these figures make it even clearer why so many AR insiders focus on Apple's n extensions in AR, instead of focusing on advanced headset manufacturers and smaller startups. Hardware and content are two areas that Apple has mastered, especially in the mobile. And when Apple launches its vision, it is logical to predict that a new wave of Android capabilities will become viable through the same type of copying that dragged the release of the mobile industry's changing iPhone.
But when will this reality shifting Apple AR smartglass device arrive? Well, Apple analyst Ming-Chi Kuo, usually a reliable source of what's coming next at Apple, indicates that the device is already in production at one level.
If true, it might be helpful to look at how the gradual disclosure of Apple Watch occurred. Some of the earliest rumors about an Apple Watch occurred in 2011. Four years later, in September 2014, Tim Cook officially announced the device at an official event. The device itself was not sold for the following year, in April 2015.
Now let's apply this framework and timeline for any Apple Glasses production.
The Apple release announced the ARKit in 2017, but rumors of a pair of Apple smartglasses are returning as early as 2016. If Apple's product cycle is leaking dynamic, it means we'll get an official Apple Glass message either Q4 in year or at next year's WWDC 2020 (Q2) at the latest. With the help of these guesstimates, we can expect to be able to buy a pair of apple glasses sometime during the second quarter of 2021. It is not long before the arena in the category of defining product releases.
But if Apple's AR smart glasses kick off a new era of mobile AR for both iOS and Android users, what will it do for all those advanced ARs (among real, spatial, etc.)?
For Magic Leap, a company is still mostly in mystery, even after the long awaited edition of Magic Leap One, the future is still unclear. The company claims it has a more consumer-oriented "Magic Leap Two" device in the works that will support AT & T's 5G network. There is no date associated with that requirement, but the hope of many is that it will be smaller, cheaper and more competitive with the features offered in HoloLens 2.
The latest look of Magic Leap One on the AT&T website that a product consumer can buy "today" has sent a confusing message to: Why sell a relatively bulky developer-centered device like is not intended for outdoor, mobile use on a completely standard wireless site if another, more consumer friendly version comes soon?
Due to the aggressive sales decision and the still relatively small community of Magic Leap developers, indication is that it may take time before we see a consumer version "Magic Leap Two".
And even though it is assumed that it is smaller and cheaper, Magic Leap would still have to announce before Apple takes over the spotlight with Apple glasses. But time runs out on that window, so Magic Leap's best bet is to try to become Pepsi to HoloLens 2's Coca-Cola in the company's AR space.
The most exciting thing about HoloLens 2 is that while it is It is not so good for general adoption, it is such a great overall experience, we should not be surprised that it starts to appear on amusement parks and other location-based entertainment facilities. Eye tracking and hand tracking on the HoloLens 2 is so stable and smooth, and the new hardware is so comfortable that game developers and major IP owners may not be able to withstand diving in what is currently the best AR experience on the planet.  Future expanded reality Mainstream Adoption ” width=”532″ height=”532″ style=”max-width:532px;height:auto;”/>