Pinterest this year will ban advertising for culturally inappropriate costumes for Halloween, the pin-board announced on social media on Thursday. By calling cultural appropriations “a perennial issue around Halloween,” Pinterest will also allow users to report any insensitive costumes.
When users search for costume ideas, the results will show a pin that contains costume training and suggestions on “how to celebrate thoughtfully and respectfully.” Searches for costumes that may involve cultural aspects – such as Day of the Dead or Indian – are not recommended, with a food card popping up that links to culturally appropriate costume ideas.
“Costumes are a sought-after term throughout, but many people may not know that some costumes are appropriations from other cultures,” Pinterest said. “As a platform for positivity, we want to make it easy to find culturally appropriate Halloween ideas and become aware that costumes should not be opportunities to turn a person’s identity into a stereotypical image.”
To report a culturally insensitive pin:
- Click on the needle.
- Click on the top of the needle.
- Click “Report Pin”.
- Select “Hateful activities” as the reason for reporting the needle.
- Click Next and then Done.
Pinterest does not seem to have implemented these changes yet, with the training card not appearing in the feed when we checked.