In its first main contract in the main contract, Microsoft has become victorious of Magic Leap, as the US Army has awarded the HoloLens manufacturer a $ 480 million contract.
Microsoft will provide 100,000 custom HoloLens devices to Army for its integrated visual enhancement system (IVAS), a project aimed at giving the soldiers an illuminated display field, although only 2500 have been released for delivery within the first two years .
"Enhanced reality technology will provide troops more and better information for making decisions," told a spokesman from Microsoft Bloomberg . "The new work extends our long-standing, trusted relationship with the defense ministry to this new area."
Based on bidding documents, the prototype head will vary widely from HoloLens shelf, with the Army specifying that the device must include night vision, heat sensation, respiratory monitoring, monitoring, concussion, and other vital signs.
The contract is a big win for Microsoft, which may have tripled its sale of HoloLens devices with a contract. Recently, the company revealed that it had moved about 50,000 units in HoloLens in May, but with Microsoft's highly-powered business customers like Chevron and Toyota, the figure would be even bigger today.
In addition, the HoloLens contract establishes the AR headset chosen for military customers, with British Royal Navy and Royal Australian Air Force also select HoloLens-based combat solutions.
While Booz Allen Hamilton Holding Corp., Lockheed Martin Corp., and Raytheon Co. It's also hard to see this as anything other than Microsoft compared to Magic Leap, the second major AR headset company that strived for military contract, under a subsidiary named Chosen Realities.
Missing the contract will not drop Magic Leap, but if the pattern is to agree with other government agreements and corporate customers choose HoloLens, Magic Leap may find it difficult to find a foothold in the arena world before rolling out its Enterprise Enablement plans in the middle to end of 2019. Especially given Microsoft's great launch on the market and the fact that HoloLens runs a well-known and enterprise-friendly operating system in Windows 10.