American retail is becoming increasingly channeled into huge companies. Amazon controls roost online, while Walmart’s commitment to low prices and ubiquitous stores has allowed it to dominate competition even as personal shopping declines. Now the two go against each other: Walmart + is the retailer̵7;s answer to the Amazon Prime subscription. It starts on September 15.
Walmart + will cost shoppers $ 98 per year, or $ 12.95 per month if you go for a rolling subscription. The fee gives you free same-day delivery on a selection of 160,000 products, a 5 cent discount on gasoline at Walmart’s increasingly present Murphy USA gas stations and the ability to check out a Walmart store without a cashier by scanning your purchases into the store’s app.
In terms of pure competition, Amazon Prime has Walmart + brand, although the former price has risen and its delivery in two days has become less and less reliable. Amazon dropped huge sums of money to branded platforms like Prime Video and Prime Music, free games on Twitch and even discounts on products at Amazon’s subsidiary Whole Foods, among many others.
But Walmart is a force to be reckoned with in US retail. With 4,700 Walmart stores serving as de facto distribution centers, many in smaller cities that services like Amazon Fresh cannot reach, the company has cemented itself in the retail landscape. If Walmart continues to add services to Walmart + – and there are plenty of incentives to do so – this competition could be much more compelling.
Source: Walmart via Android Police