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Which film is alleged to have "cursed" companies covered by it?



Answer: Blade Runner

If you're the superstitious kind, you'll find no shortage of Hollywood "cursed" to add to your collection of lore and legend. Although the majority of these curses seem to surround horror movies (as the genre sounds so good to believe in the ghost and occult), horror movies hardly have a monopoly on the phenomenon.

What is interesting for most of the "cursed" movies and the myths surrounding them is that they are almost always on the actors or people watching the movies. However, with regard to the acclaimed Sci-fi movie Blade Runner, the focus on the alleged curse is more obscure: the companies presented through product placement. What curse found them? The worst curse that at best can lead to a loss of revenue and breakdown in the worst case scenario.

The people's story about the "Blade Runner Curse" is the number of companies included in the movie who lost their market position. The film was released in 1

982, but will be put in 2019. The inclusion of today's popular products was basically a nod to their popularity and their lengthy appeal. In many cases, however, the node was a bit hasty.

Atari, the dominant player in the home theater market, the year the film was released, was a must of its former self within a decade of Blade Runner. Pan Am and Cuisinart were also in the film; Both are filed for bankruptcy within a decade. Bell Phone Company was in the film and the Bell System monopoly was broken up the year after the film was released. RCA, a titanium in the electronics industry, was purchased and settled in the parent company General Electric. Even the unflappable Coca-Cola hit a hit after the movie with their much hated New Coke fiasco in 1985.

Of course, this tells us if any products featured in movies have flourished. In the movie, Deckard, played by Harrison Ford, a bottle of Tsingtao beer buys from a street vendor. Although it's really unkind at western movie actors, the beer is a real Chinese beer and has been in continuous production since 1903. Despite the game with Blade Runner Curse, Tsingtao is still one of the best-selling beer in China.

Image courtesy of Warner Bros.


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