Augmented reality platform manufacturer Zappar and its marker-based augmented reality technology have been good before Apple and Google took marketless AR to mobile apps.
But as you say, you say that if you can't beat them, go with them. On Thursday, Zapper presented ZapWorks Studio 6, which packs several new features designed to match the ARKit and ARCore features.
Head of the new features is landless world tracking, which supports surface detection of ARKit and ARCore enabled devices. And, like the AR Foundation in Unity, ZapWorks will allow developers to build for both platforms and distribute through a single project, rather than developing separate versions for iOS and Android.
In addition, ZapWorks adds face tracking features that allow developers to build their own Snapchat-like effects. The tool also offers Sketchfab integration, which is a major improvement in the quality of life for developers who rely on their large library of 3D models.
"Sketchfab's mission has always been to make it as easy as possible to find, publish and share 3D content with the world, with Zapper (and ZapWorks Studio) as one of our key partners expanding this mission into the AR world further" , Sketchfab's CEO Alban Denoyel said in a statement.
ZapWorks Studio 6 also provides a web-based AR solution for developers and publishers that match the AR Quick View feature in ARKit and the experimental ARCore web-based AR protocol (not to mention the 8th Web Web AR solution platform, which has recently been running some high-profile AR marketing campaigns.)
"This new update is our most impressive release so far and makes ZapWorks Studio one of the most versatile nd scalable AR platforms currently on the market, our mission continues to build the most accessible, affordable and functional toolkit for AR creators worldwide, "says Caspar Thykier, CEO and co-founder of Zappar.
Despite the advent of ARKit and ARCore, Zappar has succeeded in making a name for itself in marketing, especially in retail and packaged goods, where scanned markers are easy to implement and indeed beneficial in purchasing. So far, Zappar has left the AR experience behind marketing campaigns for 7-Eleven, NBA's Sacramento Kings, Shackleton Whiskey, and Wise Snacks.
"ZapWorks Studio has become an important tool for us to create engaging AR content for our customers – transforming their products, campaigns and ideas into interactive experiences that generate engagement, spontaneous media and financial returns," says Peter Maddalena, head of With each Studio upgrade, we are better equipped with the strategic tools for producing quality experiences while at the same time positioning ourselves as innovative and forward-looking for our customers – a win-win situation. "
But with the ARKit and ARCore adds image recognition features that make QR code-based markers obsolete, Zappar meets even greater threats to its relevance. Currently, the enhanced AR features of the ZapWorks Studio 6 Zabler enable to maintain a relatively smooth foot with competing AR tools, at least until Apple and Google reveals and releases their next set of enhancements their respective platforms.